Free Comic Book Day not free for retailers

[Gary Leach]

Joe Torcivia points out:

> Not every retailer is obliged to participate in Free Comic Book Day - 
> and not
> all of them will. Those who do are not obligated to order and 
> distribute
> EVERYTHING offered by the promoting publishers.

I would like to add, or at least reiterate, that these comics are not 
free to the retailers. They pay a relative pittance compared to regular 
comics, sure, but comics retailers are generally not swimming in cash, 
and each retailer who participates will have to believe in the value of 
this event, and the investment made in the "freebies".

Gary