ENC: Editora Abril and Disney Brasil sites
asaramelli at ig.com.br
Fri Dec 8 21:56:55 CET 2006
Hi Arthur, Hi all friends !
Here in South, we have the same situation for the brazilian Disney comics
The "Abril Jovem" site appearence is very poor and the Disney comics are
dimmed by many other products for very young childrens, female, and
Compare this :
Last year, I wrote for the Ed. Abril and I reported another
problem: You have the option to sign a newsletter, but the problem is the
newsletter never was sent. After my contact, they really sent five or six
newsletters, but the Disney comics were not the evidence products !
They also opened a space for short news, but it is used for the most part of
the time for notice related with Disney cinema, not for comics.
The situation for the Disney Brasil Site is nonsense worst.
While you have a very good comics area with a Duckburg simulation in the
Disney Italia, we see a very small area for Disney comics in Brazil. And
even the covers are not changed since December 2005 !
So, the marketing improvements are needed not only for the USA,
The lack of attention with the fans of Comics Disney of North and
South Americas is incompressible !
Arthur wrote :
I'm saddened to hear all the problems that Gemstone faces and the
cancellation of some of their titles. I really appreciate all the work the
Gemstone staff has done to bring us these great comics.
One way that Gemstone could improve the marketing of their comic books is to
make their website more child friendly. When you google "disney comics" the
Gemstone site is the first one to come up. That is great! However, the site
is not at all geared at kids. The homepage has been the same for years and
the opening sentence reads "Gemstone Publishing, through a licensing
agreement with Disney Publishing Worldwide, is offering a variety of comic
books featuring Disney's line of standard characters." Do kids really care
about the licensing agreement and that the comics contain 'standard
Compare this to for instance:
These sites are flashy and contain games and up-to-date information about
upcoming issues. If kids see this it will make them nag their parents to get
them a subscription.
Note also that some of these sites are part of the local official Disney
websites. I understand it may be difficult to get a section onwww.disney.com
dedicated to Gemstone's comics, but they should at least be listed at
http://disney.go.com/disneybooks/index.html to offer more exposure and show
the world there is more to Disney publications besides the Cheetah Girls and
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