Marketing

Leo Schulte schulte at teacher.com
Wed Dec 20 19:12:42 CET 2006


Many thanks to Dean Rekich for his comments!

Again, the marketing of these comic books does not seem to be done
properly.  At Borders or Barnes and Noble there are large racks of comic
books with the usual superhero stuff, and the only "funny" comics are
Archie, The Simpsons, and amazingly (I saw this recently) Futurama, a
defunct cartoon show with a rough semi-obscene edge like the Simpsons. 
Futurama has been off the air for several years, and could not possibly
have the "recognition factor" of Donald Duck and company.  (Young kids
should not know this show!)

Where were the Disney Comics???  Why are they not placed in the
Children's Books or somewhere at such chain outlets?

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