Working With Disney
Leo Schulte
schulte at teacher.com
Sat Mar 28 13:11:27 CET 2009
Greetings!
Rick Engle wrote concerning licensing:
"I get the feeling that Disney does not make this easy. So you really think that this time there is no chance for a return?"
Your feeling is quite right, at least according to a contact of mine in the toy-and-entertainment business in California: dealing with Disney is seen as a Kafkaesque nightmare. It almost seems that they do not want to license their characters, because of all the hassles they throw at a company.
This is contact in fact is looking into the possibility of obtaining the license, but is not very enthusiastic unless Disney changes their attitude.
It was not always this way: I recall hearing Walt Disney explain in an interview how the first Mickey Mouse license came about. A toymaker came to him and said he wanted to use Mickey Mouse as the basis for a toy, and how they could both benefit, since the toy would promote the character, and the character would over time promote the toy. Walt said this sounded like a great a idea: how much would he have to pay to the toymaker for this? The other man laughed and said Walt did not quite understand: he would be paying Disney for the rights! (Such honesty in the good old days!) Walt said that sounded even better!
Best Wishes!
L. Schulte
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